MyHomeInc Resource Guide

Furthering Black Progress

Black businesses, an active social media pro ! le can provide some compensation for this disparity. A study from the Center for Media and Social Impact sug gested these outlets help “level a media playing ! eld dominated by pro-corporate, pro-government and anti-Black ideologies.” Advertising through these platforms allows for consistent expo sure as users like, share and comment on posts without having to purchase products. Customers can also tag their favorite brands in their posts and stories, instantly bringing new eyes to these products. " ese platforms also serve as a hub of knowledge and ex perience for people wanting to start businesses. Owners post Pew conducted an analysis of tweets and found nearly nine million posts contained the “BlackLivesMatter’’ hashtag in that month alone.

content, respond to direct messages and host live videos an swering viewers’ questions about speci ! c topics. " is creates an accessible source of discussions and resources to address speci ! c needs within the Black community from those with current experience. Just as social media has brought greater attention to world wide protests and demonstrations around racial justice, a comparable amount of attention has been placed on the ex cellence that thrives daily in Black communities. It provides people, especially the younger generation, with an outlet for expressing their identities that may be partially concealed throughout their everyday lives as they mix with a predomi nantly white society. Pictures show fashion trends inspired by 90s Black culture. Videos show daily routines for wellness and ! tness habits. And written posts and captions provide mo tivational insights on approaching and living in the current political climate. " is all exists alongside humorous posts that bring temporary relief from the stresses encountered through e # orts for activism and awareness.